Leaked document shows how Facebook can target emotionally vulnerable teens for ads

Facebook is so proud of its algorithms, it conducted research about exploiting posts by kids as young as 14 to show how its algorithms could help advertisers pinpoint emotionally vulnerable moments for the purpose of targeted ads.

The Australian (paywall) got its hands on a 23-page Facebook document, dated in 2017, marked as “Confidential: Internal Only,” and authored by two Australian Facebook executives, Andy Sinn and David Fernandez. While no screenshots were included, the report allegedly explained how Facebook could analyze posts, photos and interactions to help determine the emotional states of 6.4 million “high schoolers,” “tertiary” (college) students and “young Australians and New Zealander … in the workforce.”

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Source: NW Security 1

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